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Celebrity Brand Spotlight #3: Rihanna
If there ever was a musician that used social media to promote her brand and pique fan interest in her personal life, that pop star is without question named Robyn Rihanna Fenty. Known simply as...
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Which Company Is Tops At the Ice Cream Social?
Former U.S. President Ronald Reagan declared July 1984 as National Ice Cream Month and ever since this presidential proclamation was made 29 years ago, Americans have been formally celebrating this...
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Google is the Most Popular Brand on Digital Media for July 2013
Social media analytics company Starcount has ranked Google as the most popular brand on social media for the month of July with Walt Disney coming in second place. Google took top billing as it...
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Will Ferrell’s Anchorman and Dodge – Perfect Together
Will Ferrell as anchorman Ron Burgundy and Dodge have embarked on a series of TV spots for the Durango. There are a series of 70 SPOTS! Some are earmarked for television others are intended for social...
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Volkswagen Plumps for Pups In Its Latest Cute Campaign
German vehicle manufacturer Volkswagen is already a popular brand in the social space, thanks to its unforgettably cute campaign featuring a budding, pint-sized Darth Vader. Having checked off the...
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The Best Ads of 2013? Show Me the Social!
It’s the time of year that everyone settles into review and prediction mode, and Adweek hasn’t disappointed with its list of the top 10 ads of 2013. As you might expect, social media feature...
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Old Spice Revitalizes Its Rep for Viral Video with ‘Momsong’
After a year or two of languishing in the low millions of YouTube views, that king of viral video brands Old Spice looks to have another hit on its hands. Dubbed ‘Momsong’ and demonstrating the...
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Budweiser Puppy Love Inspires Far More Than Broncos at Superbowl XLVIII
A disappointing game on Sunday night wasn’t offset by outstanding commercials, but the Budweiser ‘Puppy Love’ spot did its best to bring things back into positive territory. Many fans may have switched...
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Fake Adverts: Elevating Brand Awareness or Eroding Trust?
Fakes are everywhere online, we know that. But more recently they’ve been slipping into the world of brand advertising, with mixed results. The latest is the highly viral “First Kiss” video, which...
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Is This Snickers Ad About Sexism Sexist?
After calling out generic ads last month, it’s only fair that we make mention when a brand challenges the status quo. That’s exactly what this Snickers ad which takes on sexist stereotypes does… at...
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